Lauchbruder is a unique fitness and lifestyle app that motivates its users through sporting challenges and social competition. Friends can send each other activities, compete in rankings and achieve their fitness goals together. A reward system, the so-called broccoli score, additionally increases the incentive to stay active and improve one's own performance. The app combines playful elements such as “Klimmis” (pull-ups) and “Liegis” (push-ups) with a humorous approach that doesn't take itself too seriously. Through social networking, fairness and trust, Lauchbruder creates a platform that focuses not only on fitness, but also on fun, community and lifestyle. Ideal for sporty, active people who love competition and want to be challenged by friends.